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The Guardian - UK
The Guardian - UK
Politics
Mark Sweney

‘See it. Say it. Sorted’ campaign gets refresh – but slogan stays same

A detail form one of the new posters for the See it. Say it. Sorted campaign.
A detail form one of the new posters for the See it. Say it. Sorted campaign. Photograph: British Transport Police

It has been described as the most irritating slogan in the history of British transport, and now the infamous “See it. Say it. Sorted” security campaign is getting an overhaul a decade after being introduced.

However, to the chagrin of those hoping the frequent announcements across the UK rail network could be scrapped, the government has only undertaken a mild “refresh” of the slogan, which was launched under Theresa May’s government in 2016 to encourage passengers to report unusual items of activity.

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