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Creative Bloq
Creative Bloq
Technology
Joe Foley

See how animators made the year's most viral Christmas advert

Intermarché CocaCola Instagram McDonald Wizz
An image from an animated Intermarché Christmas advert showing a wolf doing cooking in a kitchen with warm cosy lighting.

For once, there seems to be almost unanimous opinion about the year's best Christmas advert. While global giants like Coca-Cola and McDonald's gave themselves to the darkside and got panned for nightmarish AI generations, a French supermarket chain unexpectedly became an international household name by using handcrafted traditional animation.

The Intermarché Christmas advert has racked up over 2.6 million views on YouTube, over 3 million on TikTok and over 200K likes on Instagram. Some of the thousands of people commenting on the posts say it's the first time they've chosen to search for an advert and watch it voluntarily.

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