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The Guardian - UK
The Guardian - UK
Lifestyle
Morwenna Ferrier Fashion and lifestyle editor

Secure the bag: Sinner’s Gucci deal leads Wimbledon fashion revolution

Jannik Sinner is dressed in white with a beige Gucci-branded bag on his right shoulder. A traditional white tennis bag is on his left shoulder
Jannik Sinner broke grand slam rules when he carried a Gucci bag on court with him at Wimbledon. Photograph: Clive Brunskill/Getty Images

Most sporting events have their own “catwalk” these days. The Premier League has its team bus-to-changing room stride, and the NBA its “tunnel fashion”.

At Wimbledon, it’s the corridor-to-court walk. But when Jannik Sinner, the 21-year-old Italian and men’s world No 8, emerged from the tunnel carrying a leather-trimmed canvas duffel bag covered in Gucci’s GG monogram, something felt different.

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