
Until quite recently, the prevailing image to outsiders of The Church of Jesus Christ of Latter-day Saints has been male missionaries wearing white shirts and name tags, evoked by the hit Broadway show “The Book of Mormon.”
But another unofficial face of the male-led church has emerged in American pop culture: digitally savvy, female influencers, often seen sporting athleisure, a giant soda in hand — and varying degrees of adherence to church teachings.