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Fortune
Fortune
Sasha Rogelberg

Searches on Safari dipped for the first time in 22 years, Apple’s Eddy Cue admits, and it’s because more people are using AI instead of Google

Apple Google Eddy Cue United States Fortune Lawsuit TikTok
Eddy Cue sits on stage with his legs crossed, holding a microphone. (Credit: Erika Goldring—Getty Images)
  • There may be a big change coming to iPhone search features as users know them. Apple senior vice president of services Eddy Cue said in a testimony the company is considering revamping Safari’s search feature to incorporate more AI features. For the first time in 22 years, Apple saw a decrease in Safari search volumes, with Cue blaming an increase in AI searches.

Google may be at a crossroads on the future of its search engine as AI becomes an increasingly popular and convenient means of finding information.

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