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PC Gamer
PC Gamer
Tyler Wilde

Sean Murray is risking another No Man's Sky launch disaster, but he knows exactly what he's doing and it's kinda genius marketing

Hello Games founder Sean Murray didn't have to go on The Game Awards and declare that the studio's next game, Light No Fire, would take place on a planet that's "bigger than earth" and "as varied as a universe." His words didn't get away from him in a Molyneux sort of way: He knows he's repeating No Man's Sky history with a new set of audacious promises, and has actually leaned into the notion that he's living dangerously, reposting memes that poke fun at the No Man's Sky deja vu.

"SEAN MURRAY DONT OVER PROMISE ON YOUR NEW GAME ALREADY NOOOO," joked New Blood CEO Dave Oshry after the trailer debuted, to which Murray responded with a still from The Ballad of Buster Scruggs showing James Franco with a noose around his neck, an image commonly used on the internet to express resigned acceptance of one's fate.

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