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National
Sophie Finnegan

Seaham man's hair replacement company goes viral on TikTok for amazing transformations

Rob Wood TikTok Seaham

A County Durham man's hair replacement company has become a viral sensation on TikTok after showcasing some incredible transformations online.

Rob Wood, 40, from Seaham, has been a hairstylist for 18 years but launched another side of his business just before lockdown that sees him transform people's lives. Novo Cabelo provides a hair replacement treatment that is a more effective, affordable, and less invasive option than hair transplants.

The salon became a viral sensation back in August 2021 after Rob teamed up with London bus driver Adam Sinclair who wore hats to hide his thinning hair ever since he was 19-year-old. The pair took to the streets in County Durham to ask strangers to guess the 29-year-old's age in the now-viral video, with their "brutally honest" assessments going as high as 47.

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