As the eldest son of the president of the Thai Frozen Foods Association and vice-chairman of the Thai Chamber of Commerce, 38-year-old Amornphan Aramwattananont admits he feels a certain amount of pressure as the next in line to handle the family business.
But Mr Amornphan, senior vice-president of Sea Value Plc, the country's second-largest canned tuna producer, said with his father Poj Aramwattananont as a mentor, he feels lucky to work for an established company where he can periodically rely on his parents for business advice.
