Sea, owner of popular e-commerce platform Shopee, is marking its 16th anniversary with a “cute” rebrand of its financial services arm, the fastest-growing segment of its business.
The tech giant’s fintech division, formerly known as “SeaMoney”, will now get a much shorter title: Monee. The rebranded division will oversee the tech company’s two digital banks—MariBank in Singapore and SeaBank in Indonesia and the Philippines—along with its payments and lending services.
