Sea moss might conjure images of colourful underwater corals and algae but did you know? It promises to impact your gut health if taken as a supplement and has been one of the standout wellness trends of the year, with searches up 158% year-on-year. Not au fait with the benefits of sea moss? Then listen up. Easily one of the year's most trending supplements, the sea moss TikTok hashtag has 1.1 billion views, with leading health brand Holland & Barrett revealing it as their best-selling chilled product of the year.
They're predicting the sales boom to continue into 2024, too. As Dr Anojan Arulananthan, retail health lead at Holland & Barrett explains: “Seaweed and sea moss superfoods continue to make waves in the wellness world and came out as one of the top wellness topics of the year."
