A brewing industry veteran and Scotland’s national chef have called on the Scottish retail and hospitality trades to get behind a new campaign to make St. Andrew’s Day a major moment in the calendar.
Nigel McNally, who spearheaded the trade rebirth of St. George’s Day in England - and who bought the beer brand Kestrel in 2012 - estimates that Scotland’s supermarkets, local retailers, pubs, bars and restaurants could be missing out on turnover of up to £40m by not focusing promotional attention on Scotland's national day.
Meanwhile, Glaswegian Masterchef The Professionals winner Gary Maclean said: “Our industry has gone through hell from lockdowns to a recovery coming in fits and starts and now with the cost-of-living crisis, rising energy and produce costs, the sector could do with a proper shot in the arm.
