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Scott O'neil To Lead LIV Golf As CEO

LIV Golf Scott ONeil Golf Greg Norman PGA Tour Public Investment Fund
Philadelphia 76ers incoming chief executive officer Scott O'Neil speaks to reporters at the team's NBA basketball training facility in Philadelphia, July 8, 2013. (AP Photo/Matt Rourke, File)

LIV Golf has announced the hiring of Scott O'Neil, former CEO of the Philadelphia 76ers and New Jersey Devils, to take over from Greg Norman as the head of the Saudi-backed rival league as it enters its fourth season. This move comes after reports that the Public Investment Fund of Saudi Arabia intended to reposition Norman within the organization. Norman had been serving as CEO since the inception of LIV Golf in 2022.

Merlin Entertainments, where O'Neil currently serves as CEO, confirmed his departure for this new opportunity. O'Neil's appointment comes at a crucial time as PGA Tour Enterprises is in discussions with the Public Investment Fund regarding a potential minority investment, aimed at bridging the divide in the golf landscape caused by the emergence of the new league.

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