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Bangkok Post

Business

Scorcher powers air conditioner sales

Mr Amnaj says the company's sales target for the hot season is 30,000 units.

LG Electronics (Thailand) Co, the distributor of LG air conditioning products, has reworked its marketing strategies after experiencing a surge in sales attributed to the scorching heat.

Amnaj Singhachan, the company's senior marketing manager, said LG revised its sales targets for air conditioning products twice this year because of unprecedented demand related to the hot weather.

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