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Scoop: VW turns to electric Scout brand to win back Americans

Volkswagen's plan to roll out a new line of sporty electric trucks and SUVs under the resurrected Scout brand is a rare chance to win back Americans' hearts, Scout's new boss tells Axios in an exclusive interview.

Why it matters: Despite its global standing as the world's second-largest carmaker, Volkswagen is a chronic underachiever in the United States. Admitting in 2015 that it had been cheating on diesel emissions standards only worsened its reputation.


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