Struggling to find a unique colour that stands out for your brand or artwork? As we saw in our piece on the best uses of colour in branding, a unique colour can help a brand to stand out from the crowd. The problem is that it sometimes seems most hues have already been taken.
But in an announcement that initially had me all excited, a team of scientists claims to have discovered a new colour that's never been seen before. There's just one problem. It can only be seen if you have lasers fired into your eyes.
