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The Guardian - UK
The Guardian - UK
Technology
Michael Savage Media editor

Science research gets more engagement on Bluesky than X, study finds

Bluesky app on a smartphone
A study suggests proper engagement is the key to the favour Bluesky has found among scientists. Photograph: Jaap Arriens/NurPhoto/Rex/Shutterstock

Bluesky’s growing status as the social media platform of choice for the world’s scientists has been boosted by analysis suggesting research receives more engagement and original scrutiny than on Elon Musk’s rival platform, X.

A study examining 2.6m Bluesky posts referencing more than 500,000 scholarly articles over the past two and a half years found they demonstrated “substantially higher levels of interaction” – likes, reposts, replies and quotes – and greater “textual originality” than previously reported for X, formerly Twitter.

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