To launch the special 40th anniversary edition of the beloved Children's Cancer Run at Newcastle Racecourse, forty schoolchildren spread out on the course forming the number 40.
The Children's Cancer Run has raised upwards of £8m since first being held 40 years ago - when Chris Peacock, then a pupil at King's School, Tynemouth, was suffering from cancer and fellow pupils wanted to organise an event to help fundraise in his honour. The latest landmark event will take place in just three weeks on May 14.
At the launch event, Chris told ChronicleLive how he could still remember the very first event vividly, and that the charity mission of supporting children with cancer remained as important as ever. He said: "It's been going almost as long as I can remember. This year is an incredible year, for it to be the 40th!