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The Guardian - US
The Guardian - US
Entertainment
Adrian Horton

Scarlett Johansson takes legal action against use of image for AI

Scarlett Johansson United States
Scarlett Johansson
A 22-second ad posted on X used an AI generated image and dialogue for the actor. Photograph: Erik Pendzich/Shutterstock

Scarlett Johansson has taken legal action against an AI app that used her name and likeness in an AI-generated advertisement without her permission.

The 22-second ad, posted on X, the platform formerly known as Twitter, by an image generating app called Lisa AI: 90’s Yearbook & Avatar, used real footage of Johansson to generate a fake image and dialogue for her.

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