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Tom’s Guide
Tom’s Guide
Technology
Ryan Morrison

Scarlett Johansson sues AI app maker for cloning her likeness — here's what happened

Scarlett Johansson
Scarlett Johansson.

Scarlett Johansson is taking legal action against an AI app developer for using a clone of her voice to endorse its software. The ad, for AI image editor Lisa AI: 90s Yearbook & Avatar, also included an AI-generated version of her face and behind-the-scenes clips from Black Widow.

This is the latest in a growing number of AI-related lawsuits, although previous action has been focused on the copyright of content used to train a model, or where the AI produces images or text in the style of a writer, artist or musician. 

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