Do we really need another celebrity beauty brand? We can’t help but ask ourselves this with every A-list focused press release that lands in our inbox.
The beauty industry is a saturated market and as a beauty editor, it’s a challenge to keep up - but for a consumer, it’s nothing short of a minefield. It feels almost daily that we hear about another ingredient set to transform our skin or freeze it wrinkle-free in time like something out of Death Becomes Her. Yet more often than not, we are left disappointed.
