It’s not a stretch to say that the Scandi influence is very present in the trend space. But when it comes to beauty, it’s not just hair trends like the Scandi bob that spark interest. A popular Google query is “how do Scandinavians have such good skin?”—so there’s clearly a big interest in Scandi skin tips, too.
Yes, the Scandi girls who flood our FYPs and Explore pages all seem to have beautifully glowing skin. But I'd like to point out here, it's not just Scandi girls who have their skincare routines down to a fine art, but also their Nordic neighbours in Finland. Which is why, in a bid to answer said query, I spoke to experts at three different Scandi and Nordic beauty brands for their insights and to learn more about the regions' approaches to skincare—and the insights were fascinating.
