“You’ve got to be clear about what you expect — and your investor needs to do the same,” Deborah Meaden explains. “When you’re looking for funding, it’s not just about selling yourself — you’re picking your investor too. Don’t miss this opportunity. Understand the gaps in your knowledge and consider whether the investor has contacts that you need, or experience in your area, to fill those gaps and stop you making mistakes.”
Meaden is one of more than 60 business leaders and entrepreneurs speaking at the Evening Standard’s SME XPO, where she will be answering questions and giving advice on building a planet-positive business as part of two days of keynote speeches, panel discussions and networking. She expects to be pitched with ideas at SME XPO — she is, Meaden smiles, met with proposals wherever she goes.
