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The Conversation
The Conversation
Sarah Tranum, Associate Professor, Social Innovation Design, Faculty of Design, OCAD University

Saving Main Street: Local businesses need community support to stay afloat

The historic Main Street in Newmarket, Ont. Main Street businesses are a crucial part of Canadian culture and the economy. (Shutterstock)

Main Street businesses that survived COVID-19 restrictions are now navigating a pandemic recovery where predicted changes in the retail industry have been accelerated by five to 10 years.

The ability to adapt to these changes, coupled with policies, programs and consumer behaviour supporting small business, are crucial to ensuring our Main Streets thrive. Main Streets are central areas in towns or neighbourhoods where small, independent shops offer goods and services.

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