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Asharq Al-Awsat
Asharq Al-Awsat
World
Asharq Al-Awsat

Saudi Crown Prince Unveils Ultra-Luxury Hospitality Brand ‘Boutique Group’

Saudi Arabia Mohammed bin Salman bin Abdulaziz
Saudi Crown Prince Mohammed bin Salman bin Abdulaziz. SPA

Crown Prince Mohammed bin Salman bin Abdulaziz announced on Thursday the launch of ‘Boutique Group’, a new hospitality brand that will manage and convert a collection of iconic historic and cultural palaces in Saudi Arabia into ultra-luxury boutique hotels.

The company will revive the vibrant heritage and culture of Saudi Arabia to create a new and unique hospitality experience.

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