Saudi Arabia's General Entertainment Authority chairman, Turki Alalshikh, is making waves in the boxing world with his ambitious plans to revitalize the sport. In a recent interview, Alalshikh expressed his commitment to fixing what he perceives as a broken industry by injecting new life and excitement into boxing.
Alalshikh's foray into boxing began with the successful hosting of major events in Saudi Arabia, including the Anthony Joshua-Ruiz rematch and the Tyson Fury-Francis Ngannou fight. His upcoming card on August 3 in Los Angeles, headlined by Terence Crawford vs. Israil Madrimov, promises to showcase the Kingdom's dedication to promoting boxing with a star-studded lineup.
