Saudi Arabia’s Public Investment Fund is exploring a deal to take over the naming rights for cycling’s number one team from next year.
The Dutch team currently known as Jumbo-Visma is looking for a new title sponsor after being told that the supermarket chain Jumbo will not be renewing its agreement.
And that has led to NEOM City, a $500bn investment led by PIF as part of Saudi’s Vision 2030 project, holding talks about making its first significant step into the sport.
