Givenchy has officially unveiled its first campaign under the creative leadership of Sarah Burton, and it's a powerful statement about the future of the brand. Instead of focusing solely on polished imagery, the campaign celebrates authenticity, collaboration, and the women who inspire Burton both in front of the camera and behind the scenes.
Shot by photographer Collier Schorr with creative direction from Ferdinando Verderi, the campaign captures unscripted moments of laughter, reflection, and connection. Models Adut Akech, Vittoria Ceretti, Kaia Gerber, Nyaduola Gabriel, Eva Herzigova, Emeline Hoareau, and Liu Wen bring the designs to life, while Burton's longtime creative partners—including stylist Camilla Nickerson, makeup artist Lucia Pieroni, hair stylist Olivier Schawalder, and casting director Jess Hallett—were intentionally included in the project. For Burton, the story of Givenchy is as much about the community behind the clothes as it is about the finished image.
