Sara Davies is now worth a staggering £37million - but that doesn't stop her being 'tight' with money.
The popular Dragons' Den star, who thrilled us during last year's series of Strictly Come Dancing, built up a crafting business from her university bedroom.
But the 38-year-old from County Durham is still a down-to-earth Northern lass at heart and wants to make sure her kids are not brought up to be spoilt.