SET-listed developer Sansiri has partnered with Siam Commercial Bank (SCB) to increase sales of residential units priced more than 10 million baht, targeting young affluent homebuyers who are not existing SCB wealth clients, with a goal of generating 13 billion baht in sales within one year.
Sriamphai Rattanamayoon, chief marketing officer at Sansiri, said the company aims to expand its wealthy customer base beyond Sansiri Priority members, whose purchases are typically priced at 80 million baht and higher.
