The competition between premium TV manufacturers shows no signs of slowing down, with flagship models continuing to push the boundaries of what's possible from the best TVs. Both Samsung and Panasonic unveiled their latest high-end offerings at CES 2025 in the form of the Samsung S95F and Panasonic Z95B, with each promising significant advancements in picture quality, processing capabilities and overall performance. But which to choose? That’s where our below comparison comes in.
Note that before you scroll down, neither TV has made its way to our testing rooms yet, so we can't make definitive judgements about their performance. However, based on our hands-on experience with both models and their confirmed specifications, we can provide an initial comparison to help inform your potential purchase decision. We'll update this comparison once both models have been thoroughly reviewed in our dedicated testing facilities.
