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Tom’s Guide
Tom’s Guide
Technology
Dave LeClair

Samsung's reportedly in 'emergency management' mode despite record Galaxy S26 pre-orders

Samsung Galaxy S26 Ultra front view and profile.

Samsung is seeing early success with the Galaxy S26 smartphone line, but apparently that isn't enough to offset harsh economic realities. Galaxy S26 pre-orders were up 25% in the U.S. according to Samsung. And our Galaxy S26 Ultra review shows that the Privacy Display in particular makes it a compelling upgrade.

But despite the momentum, Samsung is reportedly in "emergency management" mode. Why? Rising memory prices. As massive as Samsung is, the company isn't immune to price increases taking a large chunk out of its profits.

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