Samsung has been actively promoting its Galaxy S24 range of smartphones since its launch in late January 2024. The company has employed a variety of marketing strategies, including online and print campaigns, as well as special offers, discounts, and bundled deals for the flagship Galaxy models.
The 2024 Galaxy S24 lineup has outperformed its predecessor, the 2023 Galaxy S23. Global sales have seen an eight percent increase, with significant spikes in key markets such as the United Kingdom, France, Germany, the United States, and South Korea. Samsung's promotional offers have played a crucial role in driving sales in these regions.
Since the release, Samsung has rolled out numerous special promotions to entice consumers to purchase the S24 handsets. These include exclusive color options for pre-orders, free storage upgrades, vouchers for Galaxy Buds, discounts on Galaxy Wear smartwatches, and attractive trade-in offers.
Customers can benefit from trade-in values ranging from $150 to $1000, depending on the retailer or network provider. Additionally, bundle offers are available, such as receiving a free Galaxy S24 or S24 Plus with the purchase of a Neo QLED television, a complimentary Galaxy Tab S6 Lite with an S24 handset, or a year-long subscription to Disney+.
One notable aspect of this year's flagship smartphones is the integration of artificial intelligence (AI) technology. Samsung has heavily invested in Galaxy AI, making it a focal point of its marketing efforts and product presentations. The company's emphasis on AI has positioned the Galaxy S24 as a leading AI smartphone in the market.
While Google's Pixel and Pixel 8 Pro were early contenders in the AI smartphone space, Samsung's market dominance has set it apart. Apple, a key competitor, is expected to enter the AI smartphone arena later in the year, giving Samsung a significant head start in shaping the conversation around mobile AI.
By offering compelling special deals and focusing on AI technology, Samsung aims to solidify its position as a top player in the smartphone market. The company's strategic approach underscores its commitment to long-term value and innovation in the competitive tech industry.
