Last year, I wore an Oura smart ring to a Christmas party. When people commented on it, and I explained what it was, I was surprised to learn that none of them had even heard of smart rings. I suppose I live in a little tech-journalism bubble, assuming everyone else has a passing knowledge of emerging wearables categories.
It may be because all the best smart rings are produced by brands the average person on the street doesn’t recognize. Oura Generation 3, the Circular smart ring powered by AI, Ultrahuman Ring Air, Evie, RingConn, McClear… all from companies solely dedicated to a category that, as yet, is overshadowed by the best smartwatches on the market. The average consumer knows what an Apple Watch is but is unlikely to know about the Oura ring.
