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Tom’s Hardware
Tom’s Hardware
Technology
Hassam Nasir

Samsung reportedly slashes HBM3 prices to woo Nvidia — cuts could put the heat on rivals SK hynix and Micron as company attempts to spur AI turnaround

Samsung.

Samsung’s semiconductor business is coming off a rough quarter, with profits plunging nearly 94% year-over-year. It’s the weakest the chip division has looked in six quarters, and the culprit isn’t hard to identify. Between U.S. export restrictions limiting the sale of advanced chips to China, and persistent inventory corrections, the company’s Device Solutions division recorded just 400 billion won ($287 million) in profit for Q2 2025—a steep fall from the 6.5 trillion won ($4.67 billion) it pulled in the same period last year. However, Samsung is betting big that artificial intelligence will flip that narrative by the end of the year.

The recovery, as Samsung sees it, lies in HBM3E—the latest generation of High Bandwidth Memory used to feed data to AI accelerators at blazing speeds. According to a ZDNet Korea report, the company is actively working to lower the production costs of HBM3E in an effort to court Nvidia, which has so far leaned heavily on SK hynix for its AI GPU supply chain.

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