Samsung Electronics has announced a partnership with Prime Video to introduce HDR10+ Advanced streaming visuals, with initial deployment set for the tech giant's 2026 television lineup starting in August 2026.
The new HDR10+ Advanced standard represents an upgrade over the original HDR10+ format, specifically engineered to support next-generation televisions featuring larger screens, higher peak brightness, finer colour depth and more powerful processors.
Designed to preserve the original creative intent of filmmakers and content creators, the technology enhances realism across supported movies and shows while dynamically optimizing picture parameters to match the specific capabilities of each display panel.
