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Fortune

Business

Alexei Oreskovic

Samsung is the foldable phone king, with sales growing 30% and reviews praising its newest devices. Can it keep the crown as Apple enters the picture?

Samsung Apple Fortune John Ternus Counterpoint Research Huawei

(Credit: John Nacion—Getty Images for Samsung Galaxy)

Nearly two decades after Apple created the modern smartphone market, the iPhone is about to undergo its biggest transformation ever. It’s going foldable.

If Apple executives feel any trepidation about altering the iPhone’s time-tested design, they may find reassurance from their top competitor: Samsung. The Korean electronics company has been selling foldable smartphones for seven years, with the latest Z Fold 8 and Z Flip 8 family of devices, which launched in July.

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