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Technology
Ryan Epps

Samsung is giving its TVs a major AI upgrade — here’s what you can do now

Samsung
Samsung Click to Search Bixby update .

Samsung is bringing some massive changes to its AI and "Click to Search" functionality for its 2025 TV lineup.

Samsung announced the update in a newsroom blog on its Korean site. It focuses on enhancing its Bixby AI voice assistant with improved natural language processing (NLP) while watching cable TV, Samsung TV Plus and terrestrial broadcasting.

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