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International Business Times
International Business Times

Samsung Is Building A New Robotics Business. The Company Sees Physical AI As Its Next Frontier.

TM Roh CNBC Samsung Memory
Samsung shares rose 6.76% following the announcement, outperforming South Korea's benchmark Kospi index, which was up about 4% during Tuesday's trading session. (Credit: Getty Images/Jade Gao)

Samsung Electronics has established a new robotics business unit as it expands beyond smartphones, memory chips, and consumer electronics in search of new growth areas.

The company announced Tuesday that it has formed RX, short for Robotics eXperience, a dedicated organization tasked with consolidating Samsung's robotics capabilities from research and development through commercialization. Samsung CEO and Head of Device eXperience TM Roh will oversee the new division directly.

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International Business Times UK
International Business Times UK
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