New Delhi/London: Samsung will offer affordable purchase options, including interest-free EMIs and festive discounts, as it looks to shield customers in India by absorbing the rising material costs "as much as possible", Samsung Southwest Asia CEO and President, JB Park has said.
Park said rising material costs have led to a 15 per cent degrowth in the Indian market in the first half of this year, and the second half is expected to be challenging with the memory chip crunch getting "severe".
