
Whatever physicist determined that what goes up must come down never had to contend with smartphone prices. Lately, it seems as if the prices of flagship phones are only headed in one direction, as consumers are asked to pony up even more when they've decided its time to upgrade.
Samsung has never been shy when it comes to testing the waters on just how much people are willing to pay for its premium phones. In 2024, three of the most expensive phones sold by the company — the Galaxy S24 Ultra, the Galaxy Z Fold 6 and the Galaxy Z Flip 6 all saw $100 price hikes over their competitors. And in the case of the upcoming Galaxy S25 models, history could be about to repeat itself.