Samsung has been trying to make Bixby a thing for almost eight years now, with absolutely no success whatsoever. Alexa and Siri may be household names, but Bixby has long been considered something of a joke at best. That doesn’t seem to be stopping Samsung from trying to promote its assistant to the big leagues with AI.
We’ve long heard rumors Samsung could be readying a substantial AI upgrade to Bixby, which would put it on par with ChatGPT and Google Gemini rather than Alexa or Google Assistant. According to a new report from ET News, the first AI upgrades could be arriving alongside the Samsung Galaxy S25 early next year.
