For years, Samsung had been predictable when it came to its Galaxy S launch dates: Samsung would wait until Mobile World Congress in February to unveil its new flagship, then bring it to store shelves just a couple of weeks later. But in recent years, Samsung has moved away from announcing its big phones at MWC, making the guessing game on when we can expect a new handset from the company far more difficult.
Still, Samsung isn’t necessarily the best at keeping secrets. There’s been a steady stream of rumors coming in that have added some much-needed context to when we think we can expect the Galaxy S24 Ultra (and its less-powerful siblings, the Galaxy S24 and Galaxy S24 Plus) to launch. And if we use history as our guide, Samsung has been making some measurable changes to its launch strategy that give us some clues.
