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Tom’s Guide
Tom’s Guide
Technology
Richard Priday

Samsung execs on Galaxy S25 Galaxy AI: it will make you ‘twice as happy’

Samsung Galaxy S25 Ultra hands-on.

If you've ever needed to quickly find a restaurant for a gluten-free friend, hunt for time in your schedule for an extra gym session or figure out ways to increase your phone's battery life just by talking to it, you're the kind of person that Samsung wants to help with the Galaxy AI features of the Galaxy S25.

Samsung's suite of AI features, which has apparently reached 5 million users in the UK in a year (the same milestone that took the internet a whole eight years), has received a big upgrade with the introduction of the Galaxy S25, S25 Plus and S25 Ultra. I got the chance to learn more about it from Samsung's smartphone specialist product manager Kadesh Beckford and Annika Bizon, senior marketing and omnichannel director for Samsung UK and Ireland, and head of Ireland's MX Division.

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