Tax time deals mark a time for Australian consumers to update their tech, reflected in the 57% increase in EOFY buyers in the last 3 years[1]
SYDNEY, June 5, 2026 /PRNewswire/ -- Samsung Electronics Co., Ltd. today revealed the start of its End of Financial Year (EOFY) campaign, with a wide array of offers across its new and innovative line up of products on Samsung.com, as well as major partners spanning retailers and carriers.
In recognition of the current environment and pressures, Samsung is committed to a Galaxy for everyone; and for the first time, its industry-leading Galaxy S26 Ultra is available at a reduced price – offers vary across partners, with savings starting at $400. The Galaxy S26 series features an industry-leading camera system with improved Nightography[2] and SuperSteady[3], and a first of its kind Privacy Display[4], giving Australians greater control and peace of mind over their personal information.