Quick Summary
Samsung could bring a rollable phone to market.
According to a new report, it could be within the next few years.
For the better part of the last decade, foldable phones have been the ultimate marker of a phone brand's ingenuity and innovation. That's only set to get more prominent, as it seems Apple will enter the space with its iPhone Ultra later this year.
But Samsung is already looking beyond the world of folding handsets. According to a new report, the brand is working on a device with a rollable display, which could launch in the first half of 2028.
It's not the first time we've seen rollable displays. Lenovo has been a major player in this arena, with many concepts being showcased at trade shows around the world over the last few years.
This feels a little different, though. The report suggests that the device from Samsung will be a full production model, rather than just a concept.
There's also no denying that Samsung is more of a household name brand, and we've already seen what kind of impact that can have. You only need to look at the Samsung Galaxy Ring and the subsequent uptick in smart ring interest to see that.
According to SamMobile, the device is expected to feature a 10-inch OLED panel, with a pixel density of 440ppi. That should make it a bit of a productivity demon, which can blur the lines between a traditional phone and tablet, similarly to how foldable phones have.
Personally, I'm really interested in this. I've always advocated for more innovation in the modern phone space, where things can often feel very one-dimensional.
While I can't possibly say whether or not this would be any good, I already know that it would be markedly different to anything else on the market right now – and that can only ever be a good thing. It's still a little way off, but we'll be keeping a very close eye on how this one develops.
