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Fortune

Sasha Rogelberg

Samsung confirms it will begin showing you advertisements on your $1,800-plus refrigerator’s screen

Samsung United States Fortune

A man opens up a refrigerator door, which has a display screen on it. (Credit: David Becker—Getty Images)

It’s not just streaming services ratcheting up the number of ads you’re watching. It’s now your kitchen appliances, too.

Samsung will begin displaying advertisements and promotions on the screens of its Family Hub refrigerators in the U.S., the company confirmed to Fortune.

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