He's already the flavour of the month, if not the whole year to come, and as Sam Fender awaits The Brit Awards it seems that anyone promoting his music just can't lose.
A Newcastle club has decided to dedicate one of its new series of Sunday Funday nights to the The North Shields singer-songwriter and will be giving him an extra-large share of the playlist.
Studio - formerly MSA - in Hood Street will be running the weekly club night with a focus on 'pop pops, indie bangers and disco classics' and each will have a different theme featuring an 'Extra' selection dedicated to a favourite artist.
Read more: Inside the North Shields pub when Sam Fender's Brit Award is a beer pump
And Fender' s music will be the star of the show there on March 6.
The Brit Award winner, who won the Critics' Choice award in 2019, is up for a total of three awards this time around.
Following his number one second album Seventeen Going Under - which emulates the success of his debut album Hympersonic Missiles - he is nominated for Artist of the Year, Album of the Year and Rock and Alternative Artist of the year at The 2022 Brit Awards in February.
By the time of the Studio night there could be plenty more to celebrate.
In all, four special Extra events have been announced to launch its Sunday Funday series and they kick off with a Taylor Swift theme on February 13 followed by One Direction on February 20 and, following Sam Fender, Olivia Rodrigo on March 13.
Entry tickets, costing £5/£6, for the Sam Fender night, which will run from 10pm until 3am, are available now via Skiddle.
For tickets to the other events, which include some still currently at the first release price of £2 for Olivia Rodrigo, see here.
And for tickets to Sam Fender's upcoming Newcastle date, part of his Seventeen Going Under tour, at Utilita Arena on April 6 see here. His April 5 show there is already sold out.
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