He's already the flavour of the month, if not the whole year to come, and as Sam Fender awaits The Brit Awards it seems that anyone promoting his music just can't lose.
A Newcastle club has decided to dedicate one of its new series of Sunday Funday nights to the The North Shields singer-songwriter and will be giving him an extra-large share of the playlist.
Studio - formerly MSA - in Hood Street will be running the weekly club night with a focus on 'pop pops, indie bangers and disco classics' and each will have a different theme featuring an 'Extra' selection dedicated to a favourite artist.