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Fortune

Marco Quiroz-Gutierrez

Sam Altman fires back at ‘silly’ lawsuit from what he claims is a desperate CEO who has been persistent in seeking investment from OpenAI

OpenAI Sam Altman Iyo Jony I Lawsuit IO Fortune Josh Gerben Apple

(Credit: Nathan Howard—Bloomberg/Getty Images)

Startup Iyo filed a lawsuit against OpenAI for trademark infringement after it used the brand “io,” which Iyo claims is a homophone for its name, in a May announcement of OpenAI’s team-up with former Apple designer Jony Ive. A judge granted Iyo a temporary restraining order barring OpenAI from using the name after the startup claimed Ive, along with OpenAI and its CEO, Sam Altman, had known about Iyo since at least 2022.

Sam Altman this week brushed off a lawsuit going after “io,” OpenAI’s team-up with famed former Apple designer Jony Ive, but a judge’s recent decision could make the issue a bigger headache than previously imagined for the AI giant.

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