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Fortune
Fortune
Technology
Sharon Goldman

Sam Altman declares ‘Code Red’ as Google’s Gemini surges—three years after ChatGPT caused Google CEO Sundar Pichai to do the same

(Credit: Altman: YOSHIKAZU TSUNO—Gamma-Rapho/Getty Images; Pichai: Klaudia Radecka—NurPhoto/Getty Images)

Three years ago, Google sounded a “Code Red” over ChatGPT, with CEO Sundar Pichai warning it could threaten the future of Search. Now Sam Altman is sounding an alarm of his own—this time over Google’s Gemini 3 comeback and an increasingly fierce frontier AI model race with OpenAI’s rivals, including Anthropic and Meta.

In an internal memo to employees yesterday, Sam Altman said he was declaring a “Code Red” to marshal more resources toward improving ChatGPT as competitive pressure from Google and other AI rivals intensifies, according to tech news site The Information. As part of the shift, he said, OpenAI will delay other initiatives, including its advertising plans. “We are at a critical time for ChatGPT,” Altman wrote, according to the report.

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