True innovation in skincare is rarer than one would hope, but in developing Klira’s new The Dayscript (£82), consultant dermatologist Emma Craythorne has done us all a favour. Here is a barrier-protecting peptide moisturiser, makeup primer, antioxidant and SPF50 all in one cream. Uniquely, it needs only one application to maintain eight hours of UV protection thanks to new encapsulated filters. I must forewarn you that the resulting texture is at first unfamiliar and, frankly, a bit weird in terms of fingertip feel. But it took me only two tries to get over it. Klira’s exhaustive skin questionnaire determines your Dayscript base, so you’re assured of getting one that is correct for you. And while the cost is hefty, the cream wipes out the need for so much else that it may prove cheaper than your usual routine.
Keats is a new British brand founded by a former product formulator at Beauty Pie and Huda Beauty, which exists to strip back jargon, focus on high quality ingredients in proven quantities, and make realistic claims that yield results. So far there are just two products, The Hydrating Serum (£28) and The Moisturising Cream (£29).
